Monique Heemskerk managing director Celieplant

Due to the growth of Celieplant, Groenland B.V. appoints Monique Heemskerk as managing director of Celieplant as per 1 January 2020.

Monique Heemskerk: “It is a huge honor for me to participate in building the future of Groenland. Celieplant is a beautiful, modern company and the company with which it all started. In my new role within Celieplant I can use my vision on processes and strategies and broad knowledge of the floriculture sector.”

Heemskerk has worked (international) at Royal Flora Holland for several years and has held various project- and management assignments. Her large international network and experience within the floriculture sector will be very useful in her new position.

John Celie (CEO Groenland): “Due to the growth of our companies, we have decided to appoint a separate board for both Bouquetnet and Celieplant. Peter Janmaat will focus entirely on Bouquetnet and other tasks for Groenland. With the filling of this position by Monique Heemskerk, we expect to be able to take a major step in professionalization. Given her broad experience and knowledge, she is also a great addition to our management team.”

About Groenland
Groenland B.V. is a holding company that facilitates the success of its companies: Celieplant, Bouquetnet, Bloominess, Spira and Greenpackers. All of them companies that are active in the floriculture sector. The ecological way of working makes Groenland the leader in sustainability. In addition to the focus on sustainability, people are central to Groenland.

Spira blommor is our Swedish company and supplies flowers to more than 700 stores in Sweden.
We also provide inspiring shop-in-shop solutions.