Groenland BV moves up the rankings in the Hillenraad100

The Hillenraad100 is the annual ranking of the hundred leading companies in the knowledge- and capital-intensive (glass) horticulture sector. The list charts the entire cluster, spread across seven segments. The Hillenraad100 began monitoring developments in the Dutch horticultural sector in 2003. The Hillenraad100 identifies and interprets developments and looks ahead. Once again, we feature in the rankings.

On Friday 3 November, the annual announcement of the HIllenraad100 was held in Diergaarde Blijdorp. Groenland featured in the list for the first time last year. Of course, we have all been making concerted efforts over the last year to raise the market profile of Groenland and its brands (Celieplant, Bouquetnet, GreenChain, Bloominess, Green2B and Greenpackers). Thanks to our green vision that puts the customer first, we have succeeded in achieving further growth. This did not escape the notice of the Hillenraad100 judges, who rewarded our entry with a mention in the list of leading entrepreneurs.

Only 1% of companies in the Dutch horticultural sector feature in the Hillenraad100. A listing is an acknowledgement of leading entrepreneurship. These companies demonstrate vision, boldness and entrepreneurship and serve as a beacon for the sector. The announcement of the new listings at the Hortigala of the Year is an important photo opportunity for the horticulture sector.

The Hillenraad100 research team analyse the achievements of the various companies based on a unique, self-developed business model that is continually being adapted. We identify key trends for the future and assess how companies are preparing for them. We also receive support from an expert committee.

Of course, we’re proud of the achievements and offer our enormous thanks to everyone who contributed to this – let’s make it our shared ambition to rise even further up the list next year.

Spira blommor is our Swedish company and supplies flowers to more than 700 stores in Sweden.
We also provide inspiring shop-in-shop solutions.