e • bloom* wraps her flowers in flowers

Sustainability and quality are two important pillars within e•bloom. This is reflected in the choice of growers, the processing of the product, the sustainable working environment and the packaging. And, in the latter, a unique step has now been taken. Recently e•bloom has been wrapping its bouquets in paper made from flower waste.

“Making our product more sustainable is a beautiful and special process. Step by step we are getting closer to the ultimate, circular end product, “says Menno Boermans, director of e•bloom. “This gives us the scoop and the exclusivity in the Netherlands, Belgium and the Nordics,” he adds.

“The great thing is that we also shipped our No Waste Friday bunches in floral paper for the first time in recent weeks. So flowers that would otherwise disappear in the bin, we have wrapped in paper made entirely from flower waste. It couldn’t be more beautiful, “says Femke van Aalst of e•bloom. She continues: “For our first production, only rose waste from a Dutch grower was used. The ultimate goal is to use our own flower waste to produce the paper. Then the circle is complete. The paper is made in our house style color and has a light print that also tells you that the paper containing your bouquet used to be flowers. The dyes with which the paper is colored are completely safe and the sheets are printed with Bio ink. And, if you look closely, you can even see pieces of flower and stem. ”

For more information about the activities of e • bloom: www.e-bloom.nl.

*): With e • bloom is always referred to e • bloom building sustainable partnerships BV

Spira blommor is our Swedish company and supplies flowers to more than 700 stores in Sweden.
We also provide inspiring shop-in-shop solutions.