Decorum and e•bloom* start promising collaboration

e•bloom and the Decorum growers association are joining forces to bring Decorum bouquets online. Decorum has opted for e•bloom as an online and fulfillment partner. Decorum will launch its own online sales platform for plants and flowers to end users in January 2021. e•bloom and Decorum have jointly developed a first bouquet line consisting entirely of flowers from the affiliated growers. The growers association also expects a lot from the sale of mono bouquets, which are growing in popularity.

The bouquets are hand-bound by e•bloom and shipped in a beautiful gift box. Together with Decorum, e•bloom will expand the collection further in the coming period. The bouquets will also be available through other online environments. e•bloom is happy and proud that, together with Decorum, it will fulfill the online ambitions of Decorum and sees the choice for e•bloom as confirmation of the possibilities that e•bloom offers to partners and parties.

Decorum and e•bloom will jointly organize the design, sourcing and purchasing and further connect growers to the Decorum online platform. Decorum will find a professional fulfillment partner in e•bloom. The ambitions in the collaboration go beyond the growers association’s own webshop. e•bloom and Decorum intend to work closely together on e-commerce, both on a national and international level.

“We are very enthusiastic about this collaboration where quality and sustainability are paramount. We would like to offer the end user a beautiful Dutch product with attention to the method of production, packaging and care, ”said John Celie, director of Groenland, the holding company to which e•bloom belongs. “Decorum is a household name in the market with a high quality standard, which fits perfectly with our organization and our vision,” says Celie.

Raymond Hedges, director of Decorum, is enthusiastic about the potential of the collaboration. “Collaboration is in the DNA of our growers, as is quality. These two things are of paramount importance to the e•bloom team. That is precisely why we are enthusiastic about the opportunities that this collaboration offers. And our ultimate goal is and will continue to be to charge Decorum as a consumer brand. ”

*): Reference is always made here to e•bloom building sustainable partnerships BV

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