Groenland is the nursery bed for innovative and ecologically sound entrepreneurship. Groenland's roots are in the decorative plant sector.

Groenland is a holding company whose purpose is to facilitate the success of the participating businesses Celieplant, Bouquetnet, Bloominess and GreenPackers.

The key to that success is the freedom each business enjoys to develop according to the judgement of its management, based on market demand.

Groenland provide the back office services and offer advice and support, matched to the requirements of each individual Groenland company.

Every member of Groenland is practically engaged in innovation and progress, and is characterized by:

  • Ecological awareness, social commitment and responsibility;
  • Reliability;
  • Passion and enthusiasm;
  • Demand-driven entrepreneurship.